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Author(s): Murray State University
One’s personal, professional, and public life depends on the ability to discover, in any given case, the available means of persuasion, or to adjust ideas to people and people to ideas. The extent to which a person can do that is the extent to which he/she will be successful in those areas of life. However, the ability to sell one’s self and ideas is not easy or normal. This publication helps students cultivate their persuasive skills to become effective communicators and meaningfully apply these principles to real life.