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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
By: THOMAS R. FLYNN, James R. Smith, Michael Walsh
Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh
The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.
Customized Version of: Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era, first edition by Thomas R. Flynn, James R. Smith, and Michael Walsh
By: THOMAS R. FLYNN
Author(s): THOMAS R. FLYNN
Persuasion and New Media
