Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

New Publication Now Available!  

The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.

Customized Version of: Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era, first edition by Thomas R. Flynn, James R. Smith, and Michael Walsh

Author(s): THOMAS R. FLYNN

Persuasion and New Media

Author(s): THOMAS R. FLYNN