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  • Introduction to Entrepreneurship

    Author(s): Timothy Stearns, Ralph Nasalroad

    Students learn the basic tools for entrepreneurial success by understanding the mindset of the entrepreneur, how to capture opportunity, and turn opportunity into wealth. The 18 lessons are organized around three themes: (1) Who is the Entrepreneur? (2) How Do Entrepreneurs Capture Opportunity? and (3) How Do Entrepreneurs Build Wealth? By the end of the course, students will have a firm understanding of their entrepreneurial skills, how to investigate and validate a business idea, and how to design a business model to pitch to investors.


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