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Striking a balance in coverage between the extremes of analyzing too many or too few theories, Contemporary Communication Theory examines important theory building activity in the field of communication. The text continues the tradition of being primarily social science based yet includes research and theories from other theoretical paradigms.
The NEW second edition of Contemporary Communication Theory:
Organizational Communication: Strategies for Success is theoretically-enhanced through the application of traditional organizational communication theory fused with real-world practical applications. Authors Theodore Avtgis, Andrew Rancer, and Corey Liberman have created an innovative organizational communication package that is grounded in sound pedagogical theory.