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Author(s): C Keith Harrison
On August 11, 1973, rap music and HipHop culture in the modern era began at a house party in the Bronx, NY. DJ Cool Herc and his sister threw this urban jam at 1520 Sedwick Avenue. The rest is history--business history. From film, sport, higher education, and commerce-- adding Hip Hop to the mix often increases sales, engages fans and moves the needle in endless contexts.