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Risks are all around us. From catastrophic weather events to gun violence, from infrastructure failings to financial devastation…we live with the threat of risk every day. How do we get those who are at risk, or who have already been impacted by crisis, to do what they need to do to minimize the risk?
We need to get information to the right audience, get them to take the risk seriously, and get them to act in a manner that makes sense. There is a distinction between crisis communication and risk communication, and that is an important point that is discussed throughout the text.
The mass media has long been an important research and theoretical focus of the communication discipline. New media scholars conduct media research from a variety of scholarly traditions, including social science, humanistic/interpretive approaches, critical/ cultural studies, and rhetorical studies. The growth of the Internet, social media, mobile applications, media convergence, and a variety of other technological advances have significantly transformed the media landscape.
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Communication is not always something that human beings have control over. We communicate messages all the time, even though much of our communication is beyond our own awareness. And while the media through which humans communicate has transformed over the years, one thing has not changed: the mass inculcation of nonverbal communication.