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Author(s): Kenneth A Lachlan, Patric Spence, Corey Liberman, Theodore Avtgis
Risks are all around us. From catastrophic weather events to gun violence, from infrastructure failings to financial devastation…we live with the threat of risk every day. How do we get those who are at risk, or who have already been impacted by crisis, to do what they need to do to minimize the risk?
We need to get information to the right audience, get them to take the risk seriously, and get them to act in a manner that makes sense. There is a distinction between crisis communication and risk communication, and that is an important point that is discussed throughout the text.
Author(s): Corey Liberman, Dariela Rodriguez, Theodore A Avtgis
Crisis and risk communication are equally important to the structure of society. Without understanding how to effectively respond to, and potentially avoid, crisis and risk, individuals could find themselves in a state of everlasting collapse.
Casing Crisis and Risk Communication explores specific events that arose and describes how effective communication was responsible for sensemaking. The publication helps the reader develop a deeper understanding of, appreciation for, interest in, and dedication to, crisis and risk communication.
