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In some way, we are all trying to sell ourselves for the better.
Marketing from Scratch: The Inside Skinny explains that everyone is a marketer and provides insight on how marketing is truly everywhere and shares how marketing is everything. It states how nothing happens until someone sells something.
You engage perpetually in marketing. Regardless of what you do or eventually do for a living or with your life, you are a marketer.
Do you want more power, influence, and success; all the result of your own ethically and socially responsible behaviors, of course?
Your ability or lack of ability to market yourself and your ideas well will change the arc of your professional and personal life for better or worse. You need to fully learn marketing—from scratch. Imagine how much could be lost if you don’t.