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Author(s): Robert Willey, Stan D Renard
Introduction to the Music Industry: Southwestern Edition covers the present state of the music and entertainment industry and how it has evolved over time. Students learn how music is recorded, marketed, licensed, and performed. In addition, it contributes to the development of the music and entertainment industry in the southwest by identifying and reporting on special opportunities in the region. The foundation in music industry practices and pointers toward new opportunities help students understand the business and where they might fit in.