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Where groups of people gather, there is always an elephant in the room: difference.
Elephants are remarkable, complex creatures which take up much space. Likewise, matters of race, culture, and difference require creative and complicated conversations—which moves us beyond “we are all alike” or “we all matter”—to understanding the significance of difference, as both a gift and a challenge.
Every successful business utilizes good public relations with the media to maintain a positive public opinion.
Designed as a core textbook for introductory public relations courses, Public Relations Principles: Strategies for Professional Success provides students with a solid foundation in public relations in a variety of contexts.