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Author(s): Shawn Wahl, Michelle Maresh-Fuehrer
Every successful business utilizes good public relations with the media to maintain a positive public opinion.
Designed as a core textbook for introductory public relations courses, Public Relations Principles: Strategies for Professional Success provides students with a solid foundation in public relations in a variety of contexts.
Author(s): Diana K. Ivy, Shawn Wahl
Designed to fuse a unique balance of theory and application, Nonverbal Communication for a Lifetime translates academic material based on sound research and theory into meaningful applications for the reader to utilize throughout life.
The publication extends learning activities by including What Would You Do vignettes that provide a challenge or dilemma involving nonverbal communication, then pose a question to the reader as to how he/she would handle the situation
