Consumer Behavior: A Modern Approach

Dr. Dexter Purnell is a faculty member in the G. Brint Ryan College of Business at the University of North Texas. The 2x Billboard #1 recording engineer/producer is also an entrepreneur with significant experience in the entertainment industry. He has worked with recording artists and record labels such as Sony, Disturbing Tha Peace Records, Def Jam Records, Jaquees, Chrisette Michele, Raheem DeVaughn, David Banner, Rudy Currence, Christina Bell, Slim of 112, Nate Walka, Field Mob, O-Town, Loverboy, Jean Rodriguez, Captain Hollywood, and many others. Dr. Purnell has also managed to add some very impressive corporate clientele such as Footprint Features (When We First Met, Shimmer Lake, Family Weekend), Walt Disney Entertainment, NBA, ESPN, Jansport, Gearhead Pictures/Dan Myrick (Blair Witch Project, The Strand) and Hard Rock Academy to his ever-growing résumé.

He holds a doctoral degree in business administration from Wilmington University, a master’s degree in marketing from the University of Alabama, a master’s degree in entrepreneurship from Peru State College and extensive experience teaching both face-to-face and online courses. He has held faculty positions at West Georgia Technical College, MacMurray College and Elizabeth City State University. Dr. Purnell enjoys conducting academic research on various topics in the areas of entrepreneurship, entertainment marketing strategy and consumer behavior.