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Currents in Communication: Textbook and Reader

Author(s): Elliot King, Mitchell Tropin, Russell Cook

Edition: 2

Copyright: 2013

Pages: 435

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Currents in Communication: Textbook and Reader is intended to serve as a foundational text for students who plan to major in communication for their undergraduate education. It has five primary educational objectives that correspond with the five major elements of the book. The goals of this text are to:

  • Motivate students to think deeply and broadly about the study of communication
  • Introduce students to ideas about the role and impact of communication on society
  • Explore the basic concepts associated with media production, distribution and consumption
  • Describe the opportunities associated with a career in media
  • Help students become better readers

 

PREFACE
REQUIRED READING: "Reading as an Act of Creation" by Elliot King
SECTION 1 THE COMMUNICATION EXPERIENCE
CHAPTER 1 Media Matters
CHAPTER 2 Thinking about Communication
CHAPTER 3 Media Analysis
CHAPTER 4 Rules of the Game  
SECTION 2 THE IMPACT OF COMMUNICATION
CHAPTER 5 Communication and Community
CHAPTER 6 Communication and Politics
CHAPTER 7 Communication and the Marketplace
CHAPTER 8 Celebrity Culture

SECTION 3 PRODUCING AND CONSUMING MEDIA
CHAPTER 9 Communication as Storytelling
CHAPTER 10 Evolution of Media Systems
CHAPTER 11 Aesthetics and Production

SECTION 4 MEDIA INDUSTRIES AND CAREERS
CHAPTER 12 Media Industries
CHAPTER 13 Media Careers
CHAPTER 14 New Voices and Opportunities

Elliot King

Mitchell Tropin

Russell Cook

Related ISBN's: 9781465268686

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ISBN 9781465268686

Details Electronic Delivery EBOOK 180 days