Effective Business and Professional Writing: From Problem to Proposal

Author(s): William Magrino, Michael Goeller, Nicole Reda

Edition: 3

Copyright: 2016

Pages: 296


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Third Edition Now Available!

The NEW 3rd edition of Effective Business and Professional Writing: From Problem to Proposal is built around a single concept – that students learn professional writing through ownership of their ideas.This text equips students with the real-world skills that today’s employers seek. 

Effective Business and Professional Writing: From Problem to Proposal:

  • is a proposal writing text. It assists students in building a proposal from the ground up. 
  • includes an author constructed heuristic known as the “Six P’s” which assists students in understanding the information accumulated and where the research process needs to go next. 
  • features the job search chapter early on in order to prepare students for subsequent and less familiar assignments.
  • contains a learner-centered theme throughout: peer review workshop exercises and key assignments are included. 


Chapter One: The Project Proposal From the Ground Up
The Six Parts of the Project Proposal
The Interdependence of the Six P’s
The Six P’s in Action
Works Cited
Newspaper Exercise
Six P’s Exercise

Chapter Two: Readings in Business and Professional Writing
Authors’ Introduction and Works Cited
Defining a Paradigm
Questions for Discussion
Making It
Questions for Discussion
Humanism in Business—Towards a Paradigm Shift?
Questions for Discussion
Teaching Leadership Critically: New Directions for Leadership Pedagogy
Questions for Discussion
“I’m Ambivalent about It”: The Dilemmas of PowerPoint
Questions for Discussion
The 5 R’s: An Emerging Bold Standard for Conducting Relevant Research in a Changing World
Questions for Discussion
Organizing Data in Tables and Charts: Different Criteria for Different Tasks
Questions for Discussion
The Missing Link: The Lack of Citations and Copyright Notices in Multimedia Presentations
Questions for Discussion

Chapter Three: The Cover Letter and Résumé
The Assignment
Sample Job Descriptions, Cover Letters, and Résumés
Cover Letter and Résumé Peer Review Workshop

Chapter Four: Researching Your Topic
Primary and Secondary Sources
Scholarly, Professional, and Popular: Evaluating Secondary Sources
Researching the Patron, Problem, and Paradigm
Searching for a Theoretical Frame
Searching for Models of Success
Merging Theory and Practice
White Paper Assignment
Sample White Papers
Finding Books, Journal Articles, and Other Sources at the Library
Some Advice on Searching the Internet
A Brief Guide to Using MLA Style
Sample Annotated Bibliographies
Works Cited
Annotated Bibliography Peer Review Workshop

Chapter Five: The Initial Sales Letter
The Assignment
Typical Pitfalls and Problems
Some General Advice, or “14 Steps to a Strong Sales Letter”
Sample Initial Sales Letters
Initial Sales Letter Peer Review Workshop

Chapter Six: The Oral Presentation
The Assignment
The Basic Parts of the Presentation
How to Prepare
The Question of Delivery
Advice on Using PowerPoint Slides
Some PowerPoint Slide “Don’ts”
Final Words of Advice
Using Presentation Software to Develop a Presentation
Graphic Aids Assignment
Sample Oral Presentation Slides
Oral Presentation Evaluation

Chapter Seven: The Project Proposal
The Assignment
The Parts of the Proposal
Sample Project Proposals
Project Proposal Peer Review Workshop I
Project Proposal Peer Review Workshop II
Project Proposal Peer Review Workshop III
Project Proposal Peer Review Workshop IV
Project Proposal Evaluation


William Magrino

Michael Goeller

Nicole Reda

Related ISBN's: 9781465277374, 9781524903275




ISBN 9781465277374

Details Print Product Only (SA,CP, Pak, all Print)