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A Guidebook to Presentation Speaking: Prepared for Business, Professional, Technical, and Trade Learners

Author(s): Janet McKenney

Edition: 7

Copyright: 2018

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A Guidebook to Presentation Speaking, 7th edition, has been significantly expanded to follow the template of the Five Canon approach. Presentation speaking has been chosen as the title because presentations are used more frequently than public speaking. Presentation speaking includes situations where speakers use both verbal and nonverbal communication to send messages to audiences creating relationships with people who are usually present. Public speaking is a specialized form of speaking used in organizations, communities, and government settings.

Foreword
Contributors
Acknowledgments
Introduction: The Importance of Speech Communication

UNIT 1: Foundations of Communication
CHAPTER 1 Historical Introduction to Speaking in Public

INTRODUCTION The Historical Heritage of Public Speaking
SECTION 1.1 Oral Traditions of Ancient Societies Without Writing
SECTION 1.2 Oral Traditions of Ancient Societies With Writing
SECTION 1.3 Classical Period: Ancient Greek and Roman Rhetoric
SECTION 1.4 The Second Sophistic
SECTION 1.5 Ancient Places to America
SECTION 1.6 Public Speaking and Communication Theory

CHAPTER 2 Communication Fundamentals
SECTION 2.1 Speech Basics
SECTION 2.2 Enlarged Conversational Quality
SECTION 2.3 The Components of Presentation Speaking (McKenney Model)
SECTION 2.4 Communication Apprehension
SECTION 2.5 Communication Apprehension Reduction
SECTION 2.6 Speaker Character, Competence, and Charisma

CHAPTER 3 The Speaker Prepares for the First Speech
SECTION 3.1 Understanding the Five Canons as the Basic Principles for Speech Making
SECTION 3.2 Designing the First Speech Systematically
SECTION 3.3 Using the First Speech Performance for Improving Skills – Assessing the Presentation

CHAPTER 4 The Speaker’s Bodily Action
SECTION 4.1 American Cultural Roots for Presentation
SECTION 4.2 The Silent Speech
SECTION 4.3 Guidelines for Personal Presentation
SECTION 4.4 Guidelines for Bodily Action
SECTION 4.5 Guidelines for Platform and Lectern Movement
SECTION 4.6 Polishing Delivery Including Gestures

CHAPTER 5 The Speaker’s Vocal Delivery
SECTION 5.1 Overview of the Qualities of a Good Speaking Voice
SECTION 5.2 Four Steps of Vocal Production
SECTION 5.3 Five Characteristics of the Voice
SECTION 5.4 Problems with Articulation and Pronunciation
SECTION 5.5 Protecting Your Voice

CHAPTER 6 The Speaker’s Listeners
SECTION 6.1 The Three Step Listening Process
SECTION 6.2 Types of Listening
SECTION 6.3 Overcoming Barriers to Effective Listening
SECTION 6.4 Speaker’s Skills to Assist Listeners

UNIT 2: Canon I—Invention
CHAPTER 7 The Speaker’s Topic, Purposes, and Central Idea

SECTION 7.1 Guidelines for Selecting a Topic
SECTION 7.2 General Purpose, Specific Purpose, and Central Idea Defined

CHAPTER 8 The Speaker’s Analysis of the Audience and the Situation
INTRODUCTION Analyzing the Anticipated Audience and the Situation
SECTION 8.1 Pre-Analysis of the Audience
SECTION 8.2 Mid-Analysis of the Audience
SECTION 8.3 Post-Analysis of the Audience

CHAPTER 9 The Speaker’s Ethics and Thinking
SECTION 9.1 The Speaker Thinks Ethically
SECTION 9.2 The Speaker Uses Ethics in Informative and Persuasive Communication
SECTION 9.3 The Speaker Uses Critical Thinking
SECTION 9.4 The Speaker Uses Critical Thinking Models
SECTION 9.5 The Speaker Uses Creative Thinking
SECTION 9.6 The Speaker Uses Creative Models

CHAPTER 10 The Speaker Researches
SECTION 10.1 Developing a Research Plan
SECTION 10.2 Using Key Research Sources

UNIT 3: Canon II—Arrangement
CHAPTER 11 Using Forms of Support

SECTION 11.1 Rational Forms of Support/Evidence
SECTION 11.2 Emotional and Narrative Forms of Support/Evidence
SECTION 11.3 The Research Cards (Front and Back)

CHAPTER 12 The Speaker Arranges the Outline
SECTION 12.1 Organizing the Material for a Speech Outline
SECTION 12.2 Outlining
SECTION 12.3 Major Organizational Patterns of Speeches
SECTION 12.4 Internal Citations and the Bibliography

CHAPTER 13 The Speaker’s Introductions, Connectives, and Conclusions
SECTION 13.1 Writing Introductions
SECTION 13.2 Using Connectives, Transitions, Signposts, Internal Overviews, and Internal Summaries
SECTION 13.3 Writing Conclusions

UNIT 4: Canon III—Style
CHAPTER 14 The Speaker’s Language, Style, and Humor

SECTION 14.1 Basic Principles of the English Language
SECTION 14.2 Characteristics of Style
SECTION 14.3 Language Used in Oral Style
SECTION 14.4 Using Humor Effectively in Speeches

CHAPTER 15 The Speaker’s Style for Informative Speaking
SECTION 15.1 Characteristics of Informative Speaking
SECTION 15.2 Types of Informative Presentations
SECTION 15.3 Strategies for Development of a Speech to Inform
SECTION 15.4 Learning Principles Used in Informative Speaking
SECTION 15.5 Monroe’s Motivated Sequence for a Speech to Inform

CHAPTER 16 Elements of Persuasive Speaking
SECTION 16.1 Elements of Persuasion
SECTION 16.2 Classical Persuasive Proofs (Appeals)
SECTION 16.3 Contemporary Persuasive Proofs (Appeals)
SECTION 16.4 Laws and Principles of Persuasion

CHAPTER 17 The Speaker’s Style for Persuasive Speaking
SECTION 17.1 Characteristics of Persuasive Speaking
SECTION 17.2 Types of Persuasive Presentations
SECTION 17.3 Issues, Types of Propositions, and Organizational Patterns for Persuasive Speeches
SECTION 17.4 Specific Strategies for Development of a Speech to Persuade
SECTION 17.5 Using Persuasion with Different Kinds of Audiences
SECTION 17.6 Monroe’s Motivated Sequence for a Speech to Persuade

UNIT 5: Canon IV—Memory (Rehearsal and Revision)
CHAPTER 18 The Speaker Rehearses (With or Without Memorization)

SECTION 18.1 Coached Rehearsal and Revision
SECTION 18.2 Ways of Delivering a Speech
SECTION 18.3 Memorization Techniques
SECTION 18.4 Revision Techniques

UNIT 6: Canon V—Delivery
CHAPTER 19 The Speaker Delivers—Using Presentation Aids

SECTION 19.1 Principles of Presentation Aids
SECTION 19.2 Types of Presentation Aids
SECTION 19.3 Speaking with Presentation Aids
SECTION 19.4 Checklist for Presentation Aids

CHAPTER 20 The Speaker Delivers Community Speeches
INTRODUCTION Speaking at a Special Occasion
SECTION 20.1 Tribute Speeches
SECTION 20.2 After-Dinner Speeches
SECTION 20.3 Courtesy Speeches
SECTION 20.4 Giving Impromptu Speeches
SECTION 20.6 Leadership
SECTION 20.7 Meeting the Group Needs
SECTION 20.8 Parliamentary Procedure
SECTION 20.9 Parliamentary Rules

Appendix A: The Application: Presentation Assignments
Appendix B: Speech: Assessment, Criticism, and Evaluation
Appendix C: Research Sources
Appendix D: Topic Suggestions
Appendix E: Exercises from Chapters in Guidebook
Works Cited
Communicator’s Blessing
Index

Janet McKenney

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