More than 20% of students choose business as a major. Give your students a leg up on the competition….
Open For Business: An Introduction to the Real World introduces today’s time-starved community college students to the world of business. Written by long-time community college educators, this introductory level business textbook provides all of the necessary information in an easily readable and retainable format.
Written in a plain, flowing, and easy to read format, Open For Business: An Introduction to the Real World focuses on “real world” application scenarios providing the reader with practical, usable advice in addition to high-end concepts and theories.
Available in print and eBook formats, Open For Business: An Introduction to the Real World:
- IS PRACTICAL! The book explains business basics through examples and practical advice so students can start using learned concepts right away.
- IS LOGICAL! The text provides a logical introduction to business: basic ideas build on one another and lead to more advanced business concepts.
- IS STUDENT FRIENDLY! Learning Objectives and Opening Story vignettes introduce the reader to important concepts they will encounter in each chapter.
- IS ACCESSIBLE! A running glossary in the margin provides the reader with easily accessible material.
- GAUGES COMPREHENSION! Chapter Summaries, Review Questions, Discussion Questions, and References reinforce the concepts learned and encourage the reader to test his/her comprehension of concepts taught.
SECTION 1 Introduction
Chapter 1 Foundations of Business
Chapter 2 Forms of Business Ownership
Chapter 3 Business Law
Chapter 4 Ethics
SECTION 2 People
Chapter 5 Leadership and Performance Management
Chapter 6 Human Resource Management
Chapter 7 Organizational Structure
Chapter 8 Economics
SECTION 3 Business Processes
Chapter 9 Marketing
Chapter 10 Production and Operations Management
Chapter 11 Global Supply Chain
SECTION 4 Business Development
Chapter 12 Product Development and Design
Chapter 13 Entrepreneurship
Chapter 14 Information Technology and E-Business
SECTION 5 Business Control
Chapter 15 Accounting
Chapter 16 Financial Management
Chapter 17 Risk Management
Chapter 18 Are You Open for Business?
Dane Galden is beginning his fourth year of teaching in the Business Programs Department at Columbus State Community College in Columbus, Ohio. He teaches courses in Management, Negotiation, and other business disciplines. Galden’s current consulting work outside the classroom deals with product development, logistics, management efficiency, and computer/Internet development. His latest project has him overseeing the design and implementation of a web-based learning platform.
Galden has an MBA from Duke University, where he focused on Global Business and traveled all over the world to learn about and study companies and culture in Asia, India, Eastern Europe, South America, and more. Before that, Galden earned a B.A. in Economics from the University of Notre Dame, and received a concentration in Asian Studies from Sophia University (Jo-chi Daigaku) in Tokyo, Japan.
Galden’s first job out of college was working for the Merchandise Services division of American Express, focusing on logistics. After that, he worked for a Nintendo licensed company, where he did engineering design work on video game products and traveled overseas to manage the production in Asia. He has since been involved in product development and manufacturing throughout Asia for electronics, computer parts, toys, and many other products using microcomponents, metal, and plastics. Working at large corporations and mid-sized companies, as well as being involved with several start-ups, has given him a unique perspective on how businesses work at all levels. Galden has also written and edited several college textbooks on various business topics and related disciplines.