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Open for Business: An Introduction to the Real World

Author(s): Horace Williams, Dane Galden

Edition: 1

Copyright: 2015

Pages: 380

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Details: Electronic Delivery EBOOK | 180 days |

More than 20% of students choose business as a major. Give your students a leg up on the competition….

Open For Business: An Introduction to the Real World introduces today’s time-starved community college students to the world of business. Written by long-time community college educators, this introductory level business textbook, provides all of the necessary information in an easily readable and retainable format.

Written in a plain, flowing, and easy to read format, Open For Business: An Introduction to the Real World focuses on “real world” application scenarios providing the reader with practical, usable advice in addition to high-end concepts and theories.

Available in print and eBook formats, Open For Business: An Introduction to the Real World:

  • Is practical! The book explains business basics through examples and practical advice so students can start using learned concepts right away.
  • Is logical! The text provides a logical introduction to business: basic ideas build on one another and lead to more advanced business concepts. 
  • Is student friendly!Learning Objectives and Opening Story vignettes introduce the reader to important concepts they will encounter in each chapter.
  • Is accessible! A running glossary in the margin provides the reader with easily accessible material.
  • Gauges comprehension!Chapter Summaries, Review Questions, Discussion Questions, and References reinforce the concepts learned and encourage the reader to test his/her comprehension of concepts taught.

Section 1 Introduction
Chapter 1 Foundations of Business

Learning Objectives
Opening Story
What Is Business?
Factors of Production
The Changing Nature of Business
The Basis of Our Free Market System
Open for Business in the Real World
Looking Ahead
Chapter Summary
Review Questions
Discussions Questions
Key Terms
Works Cited

Chapter 2 Forms of Business Ownership
Learning Objectives
Opening Story
Introduction
Sole Proprietorship
Advantages of Sole Proprietorships
Disadvantages of the Sole Proprietorships
Independent Contractors – One-Person Companies
Partnerships
Advantages of Partnerships
Disadvantages of Partnerships
Different Types of Partnerships
Corporations
Advantages of a Corporation
Disadvantages of a Corporation
Corporate Ownership
Different Types of Corporations
Other Forms of Business
Open for Business in the Real World
Chapter Summary
Review Questions
Discussion Questions
Key Terms

Chapter 3 Business Law
Learning Objectives
Opening Story: Legalzoom
Introduction
General Business Law
Federal Permits?
Licensed, Bonded, insured
Federal and State Laws on Advertising
Federal and State Laws on Privacy, Telemarketing, and Email Marketing
Federal and State Laws on the Environment
Additional Federal and State Laws
Company Transactions and Competition
Kickbacks and Bribes
Collusion, Antitrust, and Anticompetitive Behavior
The Uniform Commercial Code (Ucc)
Contracts and Liability
Types of Contracts
Contract Requirements
Liability for Breach of Contract
Labor Laws
The Decision Process
Hiring People
Compensation and Benefits
Health and Safety
Tax, Accounting, and Bankruptcy Laws
Tax Considerations
Accounting Principles
Bankruptcy Situations
Open for Business in the Real World
Chapter Summary
Review Questions
Discussion Questions
Key Terms

Chapter 4 Ethics
Learning Objectives
Opening Story
Introduction
Business Ethics – Managing Ethical Dilemmas at Work
Corporate Social Responsibility
Open for Business in the Real World
Review Questions
Discussion Questions
Class Activity
Key Terms
Works Cited

Section 2 People
Chapter5 Leadership and Performance Management

Learning Objectives
Opening Story
Introduction
Leadership
Elements of Leadership
Leadership Styles
Planning
Performance Management
Management Tools
Open for Business in the Real World
Chapter Summary
Review Questions
Discussion Questions
Key Terms
Works Cited

Chapter 6 Human Resource Management
Learning Objectives
Opening Story
Introduction
Human Resource Functions
Human Resource Forecasting
Recruitment
Key Considerations
Selection
Orientation, Training, and Development
Retention and Motivation
Appraise
Corrective Action and Separation
Open for Business in the Real World
Chapter Summary
Review Questions
Discussion Questions
Key Terms

Chapter 7 Organizational Structure
Leaning Objectives
Opening Story
Introduction
Organizational Structure
Types of Organizational Structure
Organizational Chart
Drivers of Organizational Structure and Change
Open for Business in the Real World
Review Questions
Discussion Questions
Key Terms

Chapter 8 Economics
Learning Objectives
Opening Story: the Fed
Introduction
Basic Economic theory
Production Possibilities Curve
Economic Systems
Factors of Production
Economic Prosperity
Macroeconomics Versus Microeconomics
Supply and Demand
Drawing the Demand Curve
Drawing the Supply Curve
Supply and Demand in Balance
Shifting the Demand Curve
Shifting the Supply Curve
Competition
Perfect Competition
Monopolies
Monopolistic Competition
Oligopolies
Government Involvement
Public Goods
Externalities
Business Cycles
Macroeconomics
Economic Growth
Price Stability
Full Employment
Fiscal Policy
Monetary Policy
Open for Business in the Real World
Chapter Summary
Review Questions
Discussion Questions
Key Terms

Section 3 Business Processes
Chapter 9 Marketing

Learning Objectives
Opening Story: Geico insurance
Introduction
Marketing Your Products and Services
Competitive Advantage
Total Product offer
Product Line, Product Mix
Four P’s of Marketing
Product
Price
Place
Promotion
A Few More P’s
Packaging
Positioning
People
Selling to Businesses Versus Selling to Consumers
Business to Consumer (B2c)
Business to Business (B2b)
Push Versus Pull Marketing
The Marketing Utilities
Putting It All together to increase Sales
Open for Business in the Real World
Chapter Summary
Review Questions
Discussion Questions
Key Terms

Chapter 10 Production and Operations Management
Learning Objectives
Opening Story
Introduction
The Production Process
Location – Location – Location
The Technology Decision
Functions of a Production Managers’ Job
Types of Layouts Include
The Question of Quality
The Importance of Sustainability
Open for Business in the Real World
Chapter Summary
Review Questions
Discussion Questions
Key Terms

Chapter 11 Global Supply Chain
Learning Objectives
Opening Story: Odw Logistics
Introduction
Global Supply Chain
Supply Chain Management (Scm)
Outsourcing
Operations Planning
Cost Considerations
Business Partnerships
Logistics
Basic Logistics Concepts: Warehousing and Flows
Third-Party Logistics (3Pl)
Information Flows and Erp
Advanced Logistics Concepts: Transportation Terminology
Strategies for Global Markets
Preparing to Go Global
Low-Risk Market Entry
Committing Some Resources to international Markets
High-Risk, High-Reward Market Entry
Business of International Trade
Comparative Advantage
Free Trade
Trade Protectionism
Trade Disputes
Foreign Exchange
Other international Economic Considerations
Open for Business: Global Supply Chain in the Real World
Chapter Summary
Review Questions
Discussion Questions
Key Terms

Section 4 Business Development
Chapter 12 Product Development and Design

Learning Objectives
Opening Story: 3-D Printing Technology
Introduction
Figuring Out What People Want and Need
Market Research
Collecting Data
Market Segmentation
Product Development and Design
Product Design
Product Adaptation
Pricing Strategies
Break Even Analysis
Determining Pricing
Pricing Objectives
Product Life Cycle
Introduction
Growth
Maturity
Decline
Life Cycle Examples
Bcg Matrix (Or Growth–Share Matrix)
Development Opportunities
Planning Possibilities and Potential Problems
Open for Business in the Real World
Chapter Summary
Review Questions
Discussion Questions
Key Terms

Chapter 13 Entrepreneurship
Learning Objectives
Opening Story
Introduction
What Is An Entrepreneur?
Characteristics of An Entrepreneur
Other Types of Entrepreneurs
Starting Your Business
Buying a Franchise
Marketing Your Business
Why Differentiating Your Business Is Important
Financing Your Business
Sources of Capital
Resources That Might Help You
Open for Business: Entrepreneurship in the Real World
Chapter Summary
Review Questions
Discussion Questions
Key Terms

Chapter 14 Information Technology and E-Business
Learning Objectives
Opening Story
Introduction
Information and Data
The Components of An Information System
Information System Types
The Ethical Aspects of Information Technology
Recovering From Data Loss
Electronic Business
Open for Business in the Real World
Chapter Summary
Review Questions
Discussion Questions
Key Terms
Works Cited

Section 5 Business Control
Chapter 15 Accounting

Learning Objectives
Opening Story
Explain the Importance of Accounting
Accounting Overview
Introduction
Compliance Law
Accounting Professionals
Financial and Management Accounting
Identify the Users of Accounting Information
Explain the Rules That Govern Accounting
Governing Organizations
Accounting Measurements, Concepts, and Principles
Concepts, Principles, and Assumptions
Describe the Accounting Equation and the Functions of Accounting Cycle
The Accounting Cycle
Prepare an income Statement, a Statement of Owner’s Equity, a Balance Sheet, and a Statement of Cash Flow
Sample Financial Statements
Open for Business in the Real World
Chapter Summary
Review Questions
Discussion Questions
Key Terms
Works Cited

Chapter 16 Financial Management
Learning Objectives
Opening Story
Introduction
Understanding the Functions of Money in Business
Functions of Money
Explain the Importance of the Financial Banking System
The Financial System
Thrift Institutions and Commercial Banks
The Banking System
Compounding interest, Apr, and Apy
Interest-Bearing Accounts
Fdic and Federal Reserve System
Discuss Financial Markets and Investments
Types of Investments
Explore the Impact of a Global Financial System
Explain the Role of Strategic Planning in Financial Management
Describe Strategic Planning
The Strategic Planning Process
Define the Organization’s Vision and Mission Statement
Assess the Organization’s Competitive Position
Set Organizational Goals and Objectives
Create Strategies for Attaining and Sustaining a Competitive Advantage
Develop An Action Plan for Implementing the Strategies
Monitoring the Strategic Plan
Open for Business in the Real World
Chapter Summary
Review Questions
Discussion Questions
Key Terms
References

Chapter 17 Risk Management
Learning Objectives
Opening Story
Introduction
Sources of Risk
Poor Management
Legal/Regulatory Environment
Competitive Environment
Unlimited Liability
Dealing With Risk
Avoiding Risk
Reducing Risk
Accepting Risk
Sharing Risk
Health Care—A Special Case
Open for Business in the Real World
Chapter Summary
Review Questions
Discussion Questions
Class Exercise
Key Terms
Works Cited

Chapter 18 Are You Open for Business?
Learning Objectives
Opening Story
Introduction
Succeeding in Business
Understanding Your Role
Understanding the Goals
Hard Work
Mental Toughness
Customer Service
Open for Business in the Real World
Chapter Summary
Review Questions
Discussion Questions
Key Terms
Works Cited

Glossary
Index

Horace Williams

Brock Williams teaches a variety of business and economics classes at Metropolitan Community College in Omaha, Nebraska. This college of about 15,000 students has seven campus locations and serves eastern Nebraska. Brock has been teaching full time since 1999 and has also taught at other community colleges and four-year institutions. Brock served in the U.S. Air Force for 29 years, primarily in joint special operations and counter terrorism roles. After retiring from the service, he owned and operated two small businesses before he began his teaching career. As a private pilot, his hobby is flying his small airplane. He writes articles for a quarterly journal called Fine Lines and does some business and academic consulting.

Dane Galden

Dane Galden is beginning his fourth year of teaching in the Business Programs Department at Columbus State Community College in Columbus, Ohio. He teaches courses in Management, Negotiation, and other business disciplines. Galden’s current consulting work outside the classroom deals with product development, logistics, management efficiency, and computer/Internet development. His latest project has him overseeing the design and implementation of a web-based learning platform.

Galden has an MBA from Duke University, where he focused on Global Business and traveled all over the world to learn about and study companies and culture in Asia, India, Eastern Europe, South America, and more. Before that, Galden earned a B.A. in Economics from the University of Notre Dame, and received a concentration in Asian Studies from Sophia University (Jo-chi Daigaku) in Tokyo, Japan.

Galden’s first job out of college was working for the Merchandise Services division of American Express, focusing on logistics. After that, he worked for a Nintendo licensed company, where he did engineering design work on video game products and traveled overseas to manage the production in Asia. He has since been involved in product development and manufacturing throughout Asia for electronics, computer parts, toys, and many other products using microcomponents, metal, and plastics. Working at large corporations and mid-sized companies, as well as being involved with several start-ups, has given him a unique perspective on how businesses work at all levels. Galden has also written and edited several college textbooks on various business topics and related disciplines.

Related ISBN's: 9781465283986, 9781465276520

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Details Electronic Delivery EBOOK 180 days