Persuasion: Integrating Theory, Research, and Practice
Author(s): Ann Bainbridge Frymier
CHOOSE YOUR FORMAT Help Me Choose
Details: eBook w/KHPContent and KHQ | 180 days |
STEP 2: CHOOSE YOUR PLATFORM Help Me Choose
Students want to learn how to persuade parents, teachers, and classmates.
Teachers often view a skills approach as too limiting and focus on theories of persuasion.
Persuasion: Integrating Theory, Research, and Practice features an unprecedented fusion of the persuasion skills that students seek, integrated with persuasion theories instructors want to teach - the two approaches that have often been at odds with one another.
Available in print and eBook formats, Persuasion: Integrating Theory, Research, and Practice:
- Explains the major theories of persuasion.
- Features chapters dedicated to compliance and propaganda and ethics as they relate to persuasion.
- Utilizes research studies to illustrate theory and its application.
- Includes numerous current examples and illustrations throughout that bring the application of the chapter concepts to life.
- Is an Enhanced Online Learning Package designed for students and instructors. Seamlessly integrated within the book’s pedagogy, it includes chapter outlines, activities, interactive exercises, a glossary of terms, PowerPoint™ presentations, links to video clips, and a course management system.
Section One: Introduction to Persuasion
Chapter 1: The Concept of Persuasion
Chapter 2: Attitudes: Definition, Formation, and Measurement
Chapter 3: The Relationship Between Attitudes and Behaviors
Section Two: T he Persuasion Process
Chapter 4: Source Factors
Chapter 5: Message Factors
Chapter 6: Receiver and Channel Factors
Section Three: Theories of Persuasion
Chapter 7: The Role of Theory in Persuasion
Chapter 8: Social Judgment Theory
Chapter 9: Consistency and Cognitive Dissonance Theory
Chapter 10: A Reasoned Act ion Approach
Chapter 11: Elaboration Likelihood Model
Section Four: Strategies and Tactics
Chapter 12: Compliance
Section Five: Ethics in Persuasion
Chapter 13: Ethics
Persuasion: Integrating Theory, Research, and Practice is my first choice as a textbook for the introductory persuasion and social influence course. It is organized logically, written at just the right level, covers the most important persuasion concepts and theories, and includes recent and relevant examples. Best of all, my students consistently comment in my course evaluations that they actually read this book and enjoy it!
Jennifer Waldeck | Chapman University
Persuasion: Integrating Theory, Research and Practice is both comprehensive and accessible. Carefully organized, the text provides students with extensive coverage of theories, models and concepts along with engaging examples and exercises.
Anne F. Mattina | Stonehill College
Persuasion: Integrating Theory, Research and Practice is accessible to students and has a great combination of theory and integration.
Donna Allen | Northwest Nazarene University
Persuasion: Integrating Theory, Research and Practice is theory-driven but focused more on application instead of telling students all about the experiments that were conducted on the theory.
Laura R. Umphrey | Northern Arizona University
Details eBook w/KHPContent and KHQ 180 days