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Professional Selling in the 21st Century

Author(s): Cary C Nichols, John Dietrich

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Cary C Nichols

Cary is a Strategic National Account Manager for ConvergeOne, an independent integrator of business communication, collaboration, and custom application solutions. Prior to joining ConvergeOne, Cary served as a Strategic National Sales Consultant in which he designed, managed, and deployed solutions for the global market. He managed a national territory with international presence serving Fortune 500 clients while maintaining 200% of quota year over year. Cary has been the recipient of the President’s and Leadership Council from 2006 – 2016, and earned company-wide recognition for “Largest Single Deal in Company History over $38 million.” 

John Dietrich

John Dietrich is a Lecturer of Marketing and Sales at Arizona State University (ASU) in Tempe, Arizona. In this capacity, Dietrich helps oversee the WP Carey School of Business’ Sales Program, and currently teaches Sales Management, Sales Essentials, and Business to Business Marketing. He is also the head coach for ASU’s traveling sales team, which ranked # 4 out of 65 major universities at the 2015 International Collegiate Sales Competition hosted by Florida State. ASU also ranked # 1 at the 2016 Liberty Mutual Sales Competition hosted at the University of Houston. Dietrich holds Masters degrees in Business Administration and Business Management. 

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