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Public Speaking in a Digital World: A Practical Approach

Author(s): Craig Engstrom

Edition: 1

Copyright: 2014

Pages: 304

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Details: Electronic Delivery EBOOK | 180 days |

Public Speaking in a Digital World: A Practical Approach introduces undergraduate-level students to traditional public speaking strategies with our computer-mediated world in mind. Readers will understand that being a motivating public speaker has less to do with overcoming “stage fright” and more to do with deploying the five canons of rhetoric well.

Available in both print and eBook formats, Public Speaking in a Digital World: A Practical Approach:

  • Focuses content on specific topic themes, primarily the canons of rhetoric. Doing this makes the content more manageable for students to learn while giving instructors flexibility.
  • Helps students develop important and necessary public speaking and analytical skills for improved civic and entrepreneurial engagement in today’s complex political, social, technological, and global environment.
  • Provides content that will give students a strong understanding of the foundational principles of rhetoric through practice.
  • Features an accompanying website (http://procommunication.me) that includes additional weblinks, recommended readings, and videos.

Unit 1: Getting Started with Public Speaking
Author’s Perspective: On Being a Modern-Day Sophist
Unit Preview
Notes and References


Chapter 1: Starting Point
Introduction
Our Exciting Times
The Speech Class: Make Your Voice Count!
A Paradigm Shift in Higher Education
Podcasting Basics
Conclusion
Chapter Notes and References

Chapter 2: Contextualizing Public Speaking
Introduction
You, As a Public Speaker
Personal and Professional Success
Social Media
Citizenship
You, As a Listener
The Discipline of Public Speaking
A Brief History
Communication as Transaction
Public Speaking in a Web 2.0/3.0 World
Conclusion
Chapter Notes and References

Unit 2: The Basics of Public Speaking
Author’s Perspective: Managing My Speech Anxiety
Unit Preview
Notes and References

Chapter 3: Basic Outline, Vocabulary, Canons, and Speech Types
Introduction
The Basic Outline
The Vocabulary of Rhetoric
Rhetoric
Classes of Rhetoric
Rhetorical Situation
Classical Appeals
Fallacy
Kairos
The Canons in Brief
Invention
Arrangement
Style
Memory
Delivery
The Four Speech Categories
Informative Speech
Demonstrative (Process) Speech
Persuasive Speech
Special Occasion (Commemorative, Ceremonial) Speech
Conclusion
Chapter Notes and References

Chapter 4: Ethics and Managing Speech Anxiety
Introduction
Ethical Practices for Speakers and Listeners
What’s Ethics?
Ethical Speaking
Ethical Listening
Ethics in the Digital Age
Strategies for Managing Speech Anxiety
Conclusion.
Chapter Notes and References
Unit 3: Canon of Invention and Informative Speech
Author’s Perspective: Too Much Information
Unit Preview
Notes and References

Chapter 5: Canon of Invention
Introduction
What’s Invention?
Adopt the ‘You’ Attitude
The Invention Process
Select a Topic and General Purpose
Audience Analysis
Develop Specific Purpose and Main Points
Research
Prepare Speech
Conclusion
Chapter Notes and References

Chapter 6: Informative Speech
Introduction
What’s an Informative Speech?
Types of Informative Speeches
Objects, Places, and Phenomena
People
Events
Issues
Ideas
Processes
Specific Purpose of Informative Speeches
Narration
Definition
Explanation
Description
Demonstration
Developing an Informative Speech
Audience Analysis
Choose Type of Informative Speech
Specify Your Specific Purpose
Organize Content
Craft and Edit Speech
Informative Speeches That Are Inventive
Chapter Notes and References

Unit 4: Canon of Arrangement and Demonstration Speech
Author’s Perspective: The Pitchman
Unit Preview
Notes and References

Chapter 7: Canon of Arrangement
Introduction
What’s Arrangement?
Maintain the ‘You’ Perspective
The Stock Patterns
Topical Pattern
Chronological Pattern
Spatial Pattern
Causal Pattern
Problem-Solution Pattern
Pro-Con Pattern
Narrative Pattern
Other Patterns
Using Patterns
The Outline, In-Depth
Full-Sentence Outline Format
Phrase Outline Format
Keyword Outline Format
Body: Main Points, Subordinate Points, and Transitions
Main Points
Supporting Points
Transitions
Introductions and Conclusions
Introductions
Conclusions
Conclusion
Chapter Notes and References

Chapter 8: Demonstration Speech
Introduction
What’s a Demonstration Speech?
Types of Demonstration Speeches
Chronological Process
Procedure
Application
Utility
Course of Action
Preparation and Delivery Considerations
Prepare Outlines for Demonstration
Storyboard
Gathering and Setting Up Materials
Practice
Videocasts
Demonstration Speeches with Effective Arrangement
Chapter Notes and References

Unit 5: Canon of Style and the Persuasive Speech
Author’s Perspective: I Prefer Subjectivity
Unit Preview
Notes and References

Chapter 9: Canon of Style
Introduction
What’s Style?
Two Elements of Style
Virtues of Style
Figures of Speech
On Argumentation
Types of Claims
Types of Evidence
Types of Warrants
Appeals to Reasoning and Emotion
Classical Persuasive Appeals
Contemporary Persuasive Appeals
Fallacies
Conclusion
Chapter Notes and References

Chapter 10: Persuasive Speech
Introduction
What’s a Persuasive Speech?
Types of Persuasive Speeches
Claim of Fact
Claim of Value
Claim of Policy
Persuasive Organizational Patterns
Monroe’s Motivated Sequence Pattern
Comparative Advantage Pattern
Problem-Cause-Solution Pattern
Refutation Pattern
Important Delivery Considerations
Adapting to Audience’s Type
Increasing Persuasive Power
Persuasive Speeches with Inspired Style
Chapter Notes and References

Unit 6: Canons of Memory and Delivery and Special-Occasion Speeches
Author’s Perspective: Let’s Ignite!
Unit Preview

Chapter 11: Canons of Memory and Delivery
Introduction
What Are Memory and Delivery?
Memory
Delivery
Matters of Delivery
Focus on Audience
Focus on Practice
Focus on Vocal Elements
Focus on Body Language Elements
Delivery in the Digital Age
Methods of Delivery
Delivery by Manuscript
Delivery by Simple Outline
Delivery by Memory
Delivery without Practice
Conclusion
Chapter Notes and References

Chapter 12: Special-Occasion Speeches and Presentation Aids
Introduction
What’s a Special Occasion Speech?
Purpose of Special Occasion Speeches
Types of Special Occasion Speeches
Introductions
Awards
Speeches of Praise
Toasts and Roasts
Keynote Addresses
Presentation Aids
Elements of Good Visual Aid Design
Types of Information Aids
Retro Presentation Technologies
Contemporary Presentation Apps
Checklist for Visual Aids in the Digital Age
Ceremonial Speech with Powerful Delivery or Visual Aids
Chapter Notes and References

Appendix
Sample Working Outline
Sample Speech Outline
Sample Evaluation Form
Index


Craig Engstrom

Related ISBN's: 9781465242501, 9781465238528

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ISBN 9781465242501

Details Electronic Delivery EBOOK 180 days