Dr. David A. Pierce is an Associate Professor of Sport Management in the School of Physical Education and Tourism Management at Indiana University-Purdue University Indianapolis. He has authored/coauthored over 50 peer-reviewed publications and given over 60 presentations at academic conferences. He has taught sport sales for over 10 years and pioneered the use of client-based sales centers in sport sales courses, as recognized by his Pedagogical Innovations paper in Sport Management Education Journal. Students in his classes have generated over $150,000 for seven sport organizations including the Indianapolis Indians, Fort Wayne TinCaps, Indianapolis Ice, Indy Eleven, Indiana Pacers, Ball State Athletics, and the Monumental Marathon.
The Sport Marketing Association has recognized his sales research with the Best Professional Paper Award in 2012 and the Bill Sutton research grant award in 2013. In 2014 he was awarded the Janet B.Parks research grant by the North American Society for Sport Management. He has been recognized as the sport management educator and young professional of the year by the Indiana Association for Health, Physical Education, Recreation and Dance. At IUPUI, he has been recognized as the researcher of the year in the Department of Kinesiology in 2015 and the Department of Tourism, Conventions, and Event Management in 2016.
Prior to his arrival at IUPUI, Dr. Pierce served six years at Ball State University as sport management program coordinator, associate chair in the Department of Kinesiology, and President’s Fellow for Immersive Learning. He earned his doctorate in Sport Management from Indiana University Bloomington in 2007 under the mentoring of Dr. Lawrence W. Fielding.
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