What makes Google, Apple, and Amazon representative of the most successful and admired organizations on the planet in the 21st century?
Strategic Management by Dean E. Frost is a textbook that shows how modern organizations manage their current businesses and how they plan to meet future demands and opportunities. This introduction to managing strategically explains that companies and nonprofit organizations that use their core competencies to create sustainable competitive advantages are successful at meeting the expectations of the multiple stakeholders or interested parties associated with any leading corporation.
Using text and visual information to illustrate how managers analyze, formulate, and implement strategy, Strategic Management by Dean E. Frost helps students learn by:
- Using update and easy to remember examples drawn from such leading corporations as Facebook, Apple, Amazon, Netflix, Google, and Microsoft.
- Teaching the case study method for summarizing the strategic challenges and options facing any organization regardless of their industry or markets.
- Emphasizing how the student can achieve early career success by learning how to manage innovation, technology, and resistance to change factors.
- Showing how competitive success grows out of managerial ethics and sustainable business practices being integrated throughout the organization.
Chapter 1 – Introduction to Strategic Management
What is Strategic Management?
Defining Strategic Management by Its Actions
Successful Strategic Managements Builds on Competitive Advantages
A Hierarchy of Corporate Goals
Two Perspectives on Leadership in Strategic Management
Multiple Interests or Stakeholders in the Corporate World
Corporate Social responsibility
What is Covered in This Book?
Chapter 2 – External Analysis
Google and Its Missed Opportunity for Social Media Advertising Dollars
Five Forces Analysis
Defining a Firm’s Industry
Chapter 3 – Internal Analysis
Netflix Moves Quickly to Alter Its Business Model
The Value Chain: Primary Activities
The Value Chain: Support Activities
The Value Chain: Examples
The Balanced Scorecard Method
Chapter 4 – Cost Advantage Strategies
Legendary Walmart Efficiency
Generic or Grand Strategies
Economy of Scale
Learning and Experience Effects
Proprietary Knowledge as an Advantage
Lowered Input Costs
Develop a Different Business Model
Life Cycle Concepts Applied to Industries
A Value Chain Analysis of Walmart
VRIO Resource-Based View of Walmart
Chapter 5 – Differentiation and Focus Strategies
A New Value Chain for The Optical Products Industry
The Differentiation Strategy
Differentiation and the Five Forces Model
The Blue Ocean Strategy
Ethical Imperatives for Managers in the 21st Century
Chapter 6 – Leadership and Implementation of Strategy
Bill Gates’ Leadership of Early Microsoft
What is Leadership at the Group Level?
Leadership of Decision Making
Social Power and Leadership
Groups Can Neutralize Leaders’ Power Assertations
Social Influence as Leadership
Why Are Some Authorities Trusted More Than Others?
Chapter 7 – Corporate Strategy
Corporate Growth Patterns
Core Competencies and Growth
Degrees of Diversification
Alternatives to Diversification
Chapter 8 – Innovation and the Management of Technologies
Managing Different Types of Innovation
Implementation Challenges for Managing Innovation
New Business Models
When do Corporations Innovate?
Chapter 9 – Strategic Alliances and Competitive Interactions
Strategic Alliance Introduction
Forms for Strategic Alliances
Purposes for Strategic Alliances
The Importance of Trust Between Alliance Partners
Strategic Alliances as a Competitive Response
Functional Strategy: Marketing
Functional Strategy: Research and Development
Functional Strategy: Financial
Career Competition Advantages
The Learning Organization Concept as a Competitive Response
Chapter 10 – International Strategies
Why the Interest in International Expansion?
Benefits and Risks of International Expansion
Chapter 11 – Organizational Design and Organizational Culture
I Know What Google is, but What is Alphabet?
What is Organizational Design?
Why Bureaucracy is not a Dirty Word
Simple Organizational Designs
Functional Organizational Designs
Divisional Organizational Designs
Matrix Organizational Designs
Chapter 12 – How to Do a Case Study
What is a Case Study?
Conducting a Case Study is Thinking, Not Just Reading
Elements of Analysis
How to Do a Case Study
Presenting or Writing a Report Based on Your Case Study
Case Study Report Example
Skills Developed by Conducting a Case Study
Library and Internet Resources