Maria Cronley is the Provost and Senior Vice President for Academic Affairs at Austin Peay State University. She earned her BSBA in marketing from Bowling Green State University and her PhD in marketing from the University of Cincinnati. Her research interests center on consumer judgment and decision processes, with specific emphasis in the areas of consumer inference and biased processing, and persuasion. She has published in numerous scholarly journals, including the  Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Public Policy and Marketing, the Journal of Business Research, Marketing Letters, the Journal of Brand Management, Psychology and Marketing, the Journal of Economic Psychology, the Journal of Experimental Psychology: Applied, and Health Communication. Dr. Cronley also serves as a peer reviewer for the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). She is a HERS Fellow and graduate of Harvard’s Institute for Education Management.