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<strong>Lecturer<br />Ph.D., M.A., and B.B.A. from The University of Texas at Austin</strong><br /><br />Dr. Stavchansky-de Lewis' Ph.D. and M.A. are in advertising and her B.B.A is in marketing. She joined the Department of Advertising in 2004, after working in the pharmaceutical and marketing research industries for about five years. Dr. Stavchansky-de Lewis worked as a full-time marketing consultant at Schering Plough Laboratories in Kenilworth, NJ. She worked on brands such as Claritin, Clarinex, Zetia, Peg-Intron, Asmanex, Foradil, and Proventil HFA. Dr. Stavchansky-de Lewis' research focuses on direct-to-consumer prescription marketing and other health topics. She has published work in The Journal of Advertising, Health Communication, Health Marketing Quarterly, Journal of Health Communication, and the Journal of Interactive Advertising. Dr. Stavchansky-de Lewis has also published a couple of book chapters and is currently working on co-authoring a new textbook. She enjoys teaching the Department's senior students in management and campaigns, preparing them for their role in industry. She is teaching "Integrated Communications Management" in fall 2010. 

Author ID
0
Ektron ID
17404
Author short name
DeLewis
Author first name
Liza S
Author last name
DeLewis
nav ID
V01352