Maria Ivey is the owner of IVPR, a music and lifestyle PR firm based in Nashville, Tennessee. She, along with her team, bring a deep knowledge of local, regional, and national media strategies to a wide variety of music and lifestyle-based clients: artists and bands, festivals, events, fundraisers, brands, and books. Her clients and experience stretch the widths of roots music—from Americana and singer-songwriter to bluegrass and jam bands, and beyond. “I’m drawn to artists, brands, and festivals that hold a true sense of self in their own artistry—clients who know who they are and have something to say, and it’s always an honor to help tell their story. I’m essentially a storyteller and I don’t take the role lightly,” says Ivey.

She has moderated and presented on PR panels at AmericanaFest, Folk Alliance International, and IBMA. Ivey is a fan of big picture planning, triple-checked to-do lists, and the Oxford comma. She lives in Nashville with her husband and animals—a dopey Labrador Retriever (Willie), and a wild kitten (Mama Roux).