Frank R. Kardes is the Donald E. Weston Professor of Marketing and University Distinguished Research Professor at the University of Cincinnati.  He is a recipient of the Distinguished Scientifi c Achievement Award of the Society for Consumer Psychology, and is a Fellow of six professional societies.  His research focuses on consumer information processing, judgment, inference, and decision making, and he has presented his research at leading universities throughout the world (e.g., Wharton, Yale, Cornell, Chicago, Northwestern, Michigan, London Business School, Australian Graduate School of Management, Hong Kong University of Science and Technology, INSEAD in France).  Dr. Kardes was an Editor of the Journal of Consumer Psychology, Marketing Letters, Advances in Consumer Research, the Handbook of Consumer Psychology, and the Handbook of Research Methods in Consumer Psychology.  He was also an Associate Editor of the Journal of Consumer Research and of the Journal of Consumer Psychology, and has served on seven editorial boards.