Charles Kaufman is a senior lecturer at Texas State University in the School of Journalism and Mass Communication. He is also the faculty adviser for the School’s student-run public relations and mass communications firm and Texas State’s PRSSA Bateman National Case Study team. Before joining Texas State full-time, he founded Kaufman Communications, a public relations, corporate communications and media relations firm in Austin, Texas. In 1976, he began a fulltime, 18-year newspaper career that took him from The Fort Worth Star-Telegram and the Arkansas Gazette to the Austin AmericanStatesman, where he held the position of business editor. Subsequently, he served the newspaper as its assistant marketing services director. He was also a freelance columnist for SportsWeek magazine of The New York Post, the Sports Market Report, and the Texas Bar Journal. In addition to Ideapower, Mr. Kaufman co-authored “Engaging Public Relations: A Creative Planning Approach” (Kendall Hunt). He’s also contributed articles in “National Pastime,” a publication of the Society of American Baseball Research; and “Materials and Cases on Law Practice Management,” published by Lexis, Nexis through Wake Forest University, and numerous articles in various other publications. Mr. Kaufman holds a Master of Science in Journalism from Northwestern University’s Medill School of Journalism, and a Bachelor of Journalism degree from The University of Texas at Austin.