Lisa L. Cole Martin is a seasoned educator and financial planning expert with over two decades of experience teaching accounting, finance, and business courses at various esteemed universities, including North Carolina A&T State University and Texas Tech University. She holds an Ed.D. and an M.S. in Personal Financial Planning from Texas Tech University, an M.B.A. in Public Administration from the University of Findlay, and a B.S. in Accounting from Grambling State University.

As the author of Cases in Family Financial Planning: A Guide for Financial Planning Analysis and Plan Preparation, published in 2021, Lisa has demonstrated her deep commitment to advancing financial literacy. Her latest work, Resource Management for Elderly Well-Being: A Holistic Approach to Financial Planning and Security in Retirement Years, reflects her passion for helping individuals navigate the complexities of financial planning in their later years.

Lisa is particularly devoted to making financial planning concepts accessible to low and middle-class individuals, empowering them to build generational wealth and secure their financial futures. She believes that everyone, regardless of their background, deserves the knowledge and tools to achieve financial security and well-being, especially in retirement.

Beyond her professional achievements, Lisa has a deep love for music and enjoys spending her free time reading, watching Marvel movies, and being with her family and friends. Her dedication to financial education is matched by her commitment to making complex financial concepts understandable and actionable for all. Through her teaching, writing, and outreach, Lisa continues to inspire and equip diverse audiences with the knowledge they need to thrive financially, particularly as they approach and navigate their retirement years.