Susan Powell Mantel is a Professor of Marketing at the University of Cincinnati. She has also served in university leadership as a Department Chair (six years) and as Associate Dean (three years).  Her research focuses on social media marketing, consumer information processing, consumer behavior, and the infl uences of affect on consumer responses.  Dr. Mantel’s articles have been published in various marketing and psychology journals, such as the Journal of Interactive Marketing, the Journal of Consumer Research, the Journal of Marketing, the Journal of Consumer Psychology, the Journal of Operations Management, the Journal of Business Research, Psychonometric Bulletin and Review, etc. She has also published several book chapters and numerous national conference proceedings.  Dr. Mantel is on the editorial review board of the Journal of Consumer Psychology and Future Business Journal, and has served as an ad hoc reviewer for the Journal of Consumer Research, the Journal of Marketing, and the Journal of Marketing Research, among others.