5 Tips for Promoting Your Title on Social Media

Kendall Hunt Publishing Company

February 11, 2021

You’ve made it. Your title has been published and is working beautifully for your course. You start to think... perhaps this title has a wider audience? Share the value of your work by reaching external departments, professors, and students with the powerful connectivity of social media! Here are five tips for how you can effectively share your title on Facebook, LinkedIn, Twitter, Instagram, or your platform of choice.

Brainstorm Post Content
- When you’re ready to post on social media, one of your first barriers may be brainstorming what to post about. You’re not alone! Don’t be discouraged, though, because you took hundreds of pages worth of content and created a publication with them. A tweet is no big deal! Start by asking yourself a few questions:
  - What are the best features of your title?
  - What is something that happened behind-the-scenes during development that may be interesting to share?
  - Do you have any testimonials from peer reviews or students?
  - Is there anything happening in the world now that relates to your content?
  - What topics/chapters/resources in your title stand out?
  - Why did you write this publication?
  - What gap does your publication fill in the market?
- Take your answers to those questions and those are the perfect places to start when writing about your publication. Remember that no one knows this publication better than you and sharing your unique insights is something no one but you can do! Start a document on your computer, a note in your phone, or a page in your planner that can serve as a place for you to dump post ideas and then publish them when you have the time.
Leverage Your Audience
- You are likely connected with hundreds of faculty members you’ve met at conferences, throughout graduate school, in previous positions, or via friends of friends. With all of those connections on LinkedIn or followers on Twitter, engage with them by commenting on their posts and even collaborate with them when it makes sense. Can you co-author a blog that will give visibility to your project and theirs? The more visible you are online and the more connections you have, the more your posts will be seen.
Utilize Platform Tools
- Each social media platform offers unique tools to help you build your audiences and promote your content to those audiences. Facebook and LinkedIn offer Groups which you can join professionally to enter more conversations about work in your field or higher education in its entirety. Within these groups, you may find opportunities to promote your work with others who may be interested in adopting it! Beyond looking at Groups, Twitter is more suited to short-form content (each tweet must be less than 280 characters), and that may fit your interest in quick interaction with colleagues. LinkedIn also offers the opportunity to post articles which function similarly to blog posts. If tweeting isn’t your style because you have more to say, this may be a great way to post content in a longer form. Whatever you prefer, find the platform that best suits that and double down on your efforts there.
Add Attention-Grabbing Graphics
- What makes you stop scrolling? An attention-grabbing graphic or video is likely the answer. Visuals capture our attention much faster than copy does so it’s very important to include images in your posts. If you don’t have much available, your publication cover will work, but if you have imagery of students using your publication, you teaching with it in class, behind-the-scenes photos of when you wrote it, speaking engagements, or anything else related to your work, be sure to include them!
Tag Kendall Hunt
- For all Kendall Hunt authors, this fifth tip is for you! If you share content about your publication or related work on social media, tag us and we’ll be sure to like/share your posts! By doing so, you can leverage our audience too and continue to increase the number of social media users aware of your work. When you’re ready to start posting, tag us on Facebook (@KendallHuntHE), Twitter (@KendallHuntHE) and LinkedIn (@KendallHuntPublishingCompany)!

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5 Tips for Promoting Your Title on Social Media

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