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Hospitality: An Introduction is systemically organized for introductory students. This long-standing, successful book introduces many of the “must know” topics important to hospitality within a traditional business framework. It also provides readers with a snapshot of a wide variety of industry career paths, an attribute not found in other books. The goal is to provide a broad-brush survey approach to the hospitality industry, while offering the information needed to help students proceed into more advanced courses and readings.
More than 20% of students choose business as a major. Give your students a leg up on the competition….
Open For Business: An Introduction to the Real World introduces today’s time-starved community college students to the world of business. Written by long-time community college educators, this introductory level business textbook, provides all of the necessary information in an easily readable and retainable format.
Tourism System: a set of interrelated parts working together toward shared outcomes and goals.
The Tourism System, under the guidance of a new authoring team, have made this new 8th edition more global in scope through examples, cases, and approximately 120 Quick Trips.
The Tourism System:
The Craft Beer Market Has Grown 16% During 2015
- Brewers Association, Boulder, CO
Craft Beverage Business Management addresses the unique challenges, primary tools, and advice for craft beverage entrepreneurs.
Most individuals dream of financial independence, the ability to live the lifestyle of their choice. Personal financial planning is a critical step to efficiently obtaining that goal.
The new second edition of Personal Finance: An Interactive Applications Approach provides an easy to understand explanation of the key concepts, with examples for applying those concepts to financial decisions.
Introduction to Sport Management: Theory and Practice bridges the theoretical-practical divide by providing students with practical perspectives on today’s sport management issues, based upon sound theoretical frameworks. Introduction to Sport Management introduces readers to the complex nature of today’s sport industry and offers advice from sport-industry insiders.
Introduction to Sport Management: Theory and Practice:
New Second Edition Now Available!
Selling principles permeate throughout our daily lives….
Every job interview, relationship, team, or club one tries out for requires putting best sales skills and behavior forward.
Research, teaching interests and collective industry experiences have led to a strong belief that service management theory provides a vital conceptual framework with near perfect applicability in hospitality and tourism.
New Second Edition Now Available!
Think about what it felt like the first time you sat behind the steering wheel of a car. It was exciting because driving a car allowed you to go different places. Driving was frightening because of your new responsibilities and the possibility of making mistakes that could lead to an accident.
The positive turn in our economy since the Great Recession of 2007 through 2009 has reconfigured our outlook with regard to employment, inflation, and energy prices, as well as our willingness to spend and consume ...
The recent trend toward increasing global cooperation among blocks of countries was designed to obtain high standards of living for all participants. The authors of Consumer Behavior: An Applied Approach apply this successful principle of interdependency to the field of marketing.