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Integrated Brand Promotion Management: Text, Cases, and Exercises

Author(s): John H Murphy, Liza S DeLewis, ISABELLA C CUNNINGHAM

Integrated Brand Promotion Management: Text, Cases, and Exercises provides the foundation for university-level courses that help students explore and understand the range of options available to brand decision-makers. Integrated Brand Promotion Management covers a wide range of decision-making ar...

Creativity, Mental Illness, and Crime

Author(s): Russell Eisenman

eBook Version  You will receive access to this electronic text via email after using the shopping cart above to complete your purchase.  , basic_html