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IT Capstone Project

Author(s): Peter J Farrell

Preparing for the working environment is challenging for any student. The Capstone experience is designed to prepare a technical student to be effective in demonstrating their technical and personal skills. IT Capstone Project gives students an overview of the Senior Design Capstone process an...

The Definitive Guide to Brand Building

Author(s): Robert Donnelly

Marketing is the battle for the customers mind. The goal for any brand is to own a share of customer’s minds – a position in their mental product grid that has value to the customer and the company that owns the brand. In reality, brand equity in their customer’s minds is any company’s most valua...