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Integrated Brand Promotion Management: Text, Cases, and Exercises
Author(s): John H Murphy, Liza S DeLewis, ISABELLA C CUNNINGHAM
Integrated Brand Promotion Management: Text, Cases, and Exercises provides the foundation for university-level courses that help students explore and understand the range of options available to brand decision-makers. Integrated Brand Promotion Management covers a wide range of decision-making ar...
Sport and the Natural Environment: A Strategic Guide
Author(s): Michael Pfahl
Sports can be a platform to make change and to educate others about environmental issues.Sport & the Natural Environment: A Strategic Guide describes actions that speak to current and future sport managers in assisting with green efforts across a variety of sport organizations. The approach taken to...
