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Exercise Physiology: The Physiology of Exercise Testing, Volume 1
Author(s): Lauren Tapp, Pamela Anderson
Overview / Use Cases: This book was designed to accompany undergraduate Exercise Physiology textbooks which are either applied or more clinically based. Each chapter provides multiple methods to measure the physiologic parameters for the relevant topic. This provides options which are aligned with a...
Classical Strategies for Composing Current Arguments
Author(s): Elizabeth Stolarek, Larry Juchartz
The contemporary arguments currently made by rhetoric’s primary practitioners— advertisers, speechwriters, and teachers—hold the keys to a treasure box that remains locked to many of the people who are constantly exposed to its many nuanced workings. Classical Strategies for Composing Current Arg...
Communication Studies 103: Fundamentals of Speech Communication, Student Handbook
By: Jill Underhill
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Lifting the Fog: New Ways of Seeing Contemporary Cinema
Author(s): James Price
Lifting the Fog: New Ways of Seeing Contemporary Cinema is about how to see film or any piece fo visual art. The 'lifting the fog' metaphor comes form an article by Edward Bullough i nwhich he suggests the fog surrounding a beach is much like the aesthetic experience that all of us experience in und...
The Definitive Guide to Brand Building
Author(s): Robert Donnelly
Marketing is the battle for the customers mind. The goal for any brand is to own a share of customer’s minds – a position in their mental product grid that has value to the customer and the company that owns the brand. In reality, brand equity in their customer’s minds is any company’s most valua...