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Biocalculus: Calculus and Mathematical Models for the Biological Sciences
Author(s): Timothy D. Comar, James Peirce, Olcay Akman
New Publication Coming Soon! Biocalculus: Calculus and Mathematical Models for the Biological Sciences is designed to be a rigorous first-year calculus text primarily for students whose primary interests lie in the biological sciences. Biocalculus: Calculus and Mathematical Models for the Bio...
The Definitive Guide to Brand Building
Author(s): Robert Donnelly
Marketing is the battle for the customers mind. The goal for any brand is to own a share of customer’s minds – a position in their mental product grid that has value to the customer and the company that owns the brand. In reality, brand equity in their customer’s minds is any company’s most valua...
Brand
Author(s): Bruce Newman, Todd Newman
This book provides a comprehensive analysis of the different roles that brand plays across a wide range of entities, connecting both the common and unique aspects of branding in a manner that has never before been addressed. We make the point that in a rapidly evolving information environment, new c...
