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Mastering the Art: An Entrepreneurial Guide to a Profit-Driven Marketing Plan

Author(s): Merlyn Griffiths, Channelle James

Every great product idea needs a plan, a guideline, and a strategy that takes an innovative idea from conception to production. Mastering the Art: An Entrepreneurial Guide to a Profit-Driven Marketing Plan helps individuals with a viable idea of a marketable item create a comprehensive marketing...

Notes on the Institution of Punishment and Corrections

Author(s): Monica Solinas-Saunders

Notes on the Institution of Punishment and Corrections is an introductory level text focusing on the issues of punishment, incarceration, and rehabilitation in the United States. It provides a comprehensive overview of topics that are traditionally included in Corrections courses for Criminal Justic...

Good Writing Made Simple

Author(s): Monique Ferrell, Julian Williams

The writing process inspires dread in countless students, and the underlying source of fear is almost always the same: “I’m just not a good writer.” Fortunately, Monique Ferrell and Julian Williams assure students in Good Writing Made Simple that writing is a learnable skill, just like anything else...

Poetics + Pragmatics: A Design Studio Companion

Author(s): Joyce Rosner, Smilja Milovanovic-Bertram

Poetics + Pragmatics, a companion guide for teachers and students of design, aims to capture the core concepts in teaching beginning design. It provides insight into both the language and the process of design. The book introduces themes important to the education of an architect or designer — abstr...

Sports Internships: How to Survive in the Industry

Author(s): Cindy Jarvis

The competition in the sports field is fierce! It’s to every student’s advantage to get as much information as possible before they take the leap into the industry. Sports Internships: How to Survive in the Industry takes away the mystery about interning in the sport industry. The book fuses in-d...

Bio Logic: A Laboratory Manual for the Biological Sciences

Author(s): Nathan Dubowsky, Michael Priano, Glenworth Richards, Chad Thompson, Alex Zemcov

With this laboratory manual, students can assume the role of the biological scientist as they observe the phenomena of life and life processes. Students will develop generalizations to explain observations. They will confirm, modify, or reject generalizations as they continue to make predictions and...