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Consumer Behavior in a Digital World
By: Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline
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Consumer Behavior in a Digital World
Author(s): Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline
Social Media has invaded every aspect of daily life. According to the World Economic Forum, in 2022 there are more mobile subscriptions than people on the planet and almost 60% of web traffic comes from mobile devices. Because of this, marketers have had to refocus their tactics to account for the...
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Connecting Intercultural Communication: Techniques for Communicating Effectively Across Cultures
Author(s): Alusine M Kanu, Thomas P. Morra
Communication is a dynamic discipline that is meant to be shared…. Connecting Intercultural Communication: Techniques for Communicating Effectively Across Cultures not only provides comprehensive coverage of the discipline, but encourages the reader to actively interact with it through various di...
Z'y Va!
Author(s): Marie DeVerneil, Landry Digeon
*Please note* this is a printed product that will be shipped to you within 3-5 days. If you would like to purchase immediate access please go to http://www.grtep.com. , basic_html