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Integrated Brand Promotion Management: Text, Cases, and Exercises
Author(s): John H Murphy, Liza S DeLewis, ISABELLA C CUNNINGHAM
Integrated Brand Promotion Management: Text, Cases, and Exercises provides the foundation for university-level courses that help students explore and understand the range of options available to brand decision-makers. Integrated Brand Promotion Management covers a wide range of decision-making ar...
Nutrition Basics for Better Health and Performance
Author(s): Elizabeth A Applegate
Nutrition Basics is a reader for non-major nutrition courses taught at the introductory level. A minimum of scientific terminology is used so the book fits all levels of students. A wide array of nutrition topics are covered from basics about fats, proteins, carbohydrates, and energy metabolism, to ...