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America: A Work in Progress, Volume 2
Author(s): J. Edward Lee, Susan B. Autry
New Publication Coming Soon! J. Edward Lee and Susan B. Autry's America: A Work In Progress series provides a fresh glimpse of a nation which continues to evolve, shaped by a multitude of themes and issues. This volume explores the Gilded Age with its use of monopolies and the Captains of Indu...
Principles of Advertising and Integrated Marketing Communication
Author(s): Catherine Condit Cuckovich, M. Kathleen Donald
Most advertising textbooks are written by academic professionals and grounded in the research they have undertaken. This new textbook is written by two advertising practitioners and focuses on the process of advertising. Of course, academic research is important and is included in this book. However...
Introduction to Data Analysis for Criminal Justice
Author(s): Stephen Holmes, Bryan Holmes
This book is carefully constructed to allow students the chance to understand the research process. The first half of the class introduces students to general concepts and levels the playing field for those that may not have had a college-level statistics course before. Then we move to an analysis o...
Beginning Astronomy Laboratory: A Hands-On Laboratory Course in Basic Astronomy
By: Michael Lee Frey
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Beginning Astronomy Laboratory: A Hands-On Laboratory Course in Basic Astronomy
Author(s): Michael Lee Frey
Beginning Astronomy Laboratory courses can be difficult for students to learn and it is imperative that the instructor is prepared with the right pedagogy for teaching the material found in each laboratory exercise.Beginning Astronomy Laboratory: A Hands-On Laboratory Course in Basic Astronomy has b...
Business Law for Managers
Author(s): Gwen Seaquist, Kathryn Coulter
Managers, business owners, employees and entrepreneurs are all impacted by the law on a daily basis and can all benefit from a basic understanding of legal concepts.BUSINESS LAW FOR MANAGERS provides an accurate, easy-to-understand, useful guide to the areas of the law that have the greatest impact ...
Doing the Transcultural Thing: Explorations in Living in the United States
Author(s): Michael W. Schwartz
Whether we are aware of it or not, every utterance we produce is an expression of who we are as individuals and what we believe. When we begin the process of learning an additional language, we are not only learning a new linguistic code (basic vocabulary and structures) that allow us to ask for dir...
Yet Another Calculus Book
Author(s): Maegan Bos