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Persuasion and Unpopular Brands: Advocating for a Polarizing Group
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Sample Congratulations! As a result of your fine work in this class, you have been offered a position as a brand ambassador for your campus. Brand ambassadors are individuals who work “at the grass roots level of marketing campaigns to deliver messaging to individuals on a word of mouth basis” (b...
Global Insight, Issue 2
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History or Hubris: A College Golf Program Reaches a Crossroads
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Abstract A selection committee charged with hiring a new golf coach at a storied college program in the Deep South must choose between a proven winner with a shady past and an unproven coach with a potentially troubled future. , basic_html
Wolfman Jay and the Writing Center Gang: Humor in Listserv Community Development
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Abstract As individuals become more immersed in online discourse, the rhetorical ways in which face-to-face humor emerges as an important part of the written lexicon remain an important facet of effective communication. Social media, listservs, blogs, email, and collaborative virtual environments...
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Language Expectancy Theory: Expectancy Violations of Reverend Billy and the Church of Stop Shopping
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Language Expectancy Theory: Expectancy Violations of Reverend Billy and the Church of Stop Shopping
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Sample Many of us have seen one person say something and be praised, while another person says the exact same thing and is met with outrage. Such situations make us wonder, “Why do some people get away with saying things that others cannot?” This question is at the very heart of Language Expectan...
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Introduction to California State Government
Author(s): Chris Micheli
New Publication Now Available! Introduction to California State Government is written by Chris Micheli - attorney, lobbyist, and adjunct professor of law. The publication examines California government and its institutions, including the branches of state government, the players, and the process...