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The Little Big Idea Book

Author(s): Ann Lemon

The purpose of this book is to provide a scaffold or structure for generating ideas; specifically, advertising or design ideas.In interview after interview, the very best creative people in the very best agencies and studios consistently stress the importance of research, thinking, writing, and s...

Energy: Principles, Problems, Alternatives

Author(s): Joseph Priest, Mario V Freamat

In the last century, humanity reached a level of development where the society is totally dependent on planetary-scale uses of energy extracted from a very complex system and often consumed irresponsibly.In publication since 1975, Energy: Principles, Problems, Alternatives is an introductory text re...