Search Results: 10 of 13
Author(s): R. MICHAEL LATTA
Advertising Fundamentals: How to Create and Deploy Effective Ads discusses advertising as one of the most important elements of building a sustainable business model, as it provides the mechanism for attracting and retaining customers. The text ensures students achieve a concrete understanding of the “marketing mix” by dissecting the four elements of product, price, promotion, and place or distribution. Advertising profoundly influences society and the decisions people make, so the importance of ethics and social responsibility in advertising is also emphasized.
Author(s): Richard N Kahn
Fundamentals of Music: A Modern Approach is the perfect introductory music workbook for high school and college students
Fundamentals of Music: A Modern Approach delivers a fresh, comprehensive and comprehensible approach to music fundamentals by featuring fourteen detailed chapters, innovative tools, activities, worksheets, index and glossary.
Author(s): N Carolina Central Physical Education
This reader-friendly course balances theoretical concepts and labs. It is a practical approach that helps the student build a solid foundation for:
Author(s): GRANT MANHART
New Fourth Edition Now Available!
This unique and student centered approach to a standard university Music Appreciation text was developed by Dr. Grant Manhart during 20 years of teaching at Northern State University in Aberdeen, South Dakota. This approach has shown elevated student engagement, student enjoyment, and evidence of both conceptual and factual learning.
Author(s): Kishore G Kulkarni
Principles of Macro-Monetary Economics, 6th Edition, by Kishore G. Kulkarni has been revised to infuse modern literature, ideas, theories and updated data. It is an easy-to-understand text with clear cut explanation of terms. Students will benefit from the simplicity and straight-forward analysis in this edition.
Author(s): Frank Primiani
Processing the Law: A Holistic Approach uses the case study approach to teach textbook concepts. It gives students a total immersive experience in learning not only how the law functions in society, but also what it feels like to resolve a conflict or dispute in a work setting.
Author(s): James Jakubow
Psychology: The Scientific Approach introduces students to the dynamic world of psychology. The publication examines the history and methodology of psychology, the basic factors of psychology, combining the basic functions of psychology, and people interacting with people.
Author(s): RYAN PACE
Understanding the legal environment in which businesses operate is a critical component of success for all business leaders and decision-makers.
The Legal Environment of Business by Ryan H. Pace introduces fundamental legal topics relating to the U.S. Constitution, ethics, dispute resolution, crimes, torts, property, contracts, business entities, securities, agency, employment discrimination, debtor-creditor relationships, negotiable instruments, administrative process, environment, wills and trusts, insurance, and more.