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Starting Your Marketing

Author(s): Matthew A. Gilbert

In an era dominated by the relentless rise of social media marketing and the advent of artificial intelligence, the influence of marketing has never been more profound. Individuals now encounter up to 10,000 advertisements daily, underscoring the explosion of marketing channels and the sophisticatio...

Principles of Microeconomics: A Simplified Introduction

Author(s): Nikolaos Karagiannis, Zagros Madjd-Sadjadi

The textbook Principles of Microeconomics: A Simplified Approach introduces pre-college and university students, who are in the first years of their studies, to the fundamental concepts and principles of Microeconomics. The text is focused on five modules, looking at choice, the scarcity problem, op...

What DNA Evidence Reveals About Criminals: Cold Case Criminology

Author(s): Matt DeLisi

Cold cases are resolved on an almost weekly basis by new investigative techniques and forensic technologies that can process DNA evidence from long dormant crime scenes. This DNA evidence revolution has unprecedented potential for locating missing persons, identifying crime victims, and bringing per...

Zoe's Twiggy Speaks

Author(s): M. Nia Madison, Zoe Madison Orndorff

Zoë and her friends like to spend time in the great outdoors, running, jumping, playing, and looking at all the wonderful and magical things that are a part of nature and a part of our great, big, blue, brown, and green planet, Earth! Zoë makes a new friend in the woods, a small talking stick named ...