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New Venture Launchpad, Spanish Version

Author(s): Kevin Cox, Roland Kidwell

New Venture Launchpad: Spanish Version provides the next generation of entrepreneurs a complete and contemporary guide to launching a new business venture. Built on a foundation of widely validated and empirically derived techniques and strategies, the workbook and associated program provide entrepr...

The Dark Side of Persuasion

Author(s): Shari Hoppin

The Dark Side of Persuasion examines techniques of influence and how we can defend ourselves against manipulation of these techniques. Knowledge of persuasion strategies is helpful no matter which side we’re on, so the book offers both practical advice for persuaders and suggestions to prevent us fr...