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Marketing Principles for Entrepreneurs
Author(s): Lei Shi
This textbook is written to be brief and straight to the point, because it is intended for entrepreneurs to use as a manual of marketing principles for battling business competitors as if they were fighting a marketing war. Entrepreneurs running private start-up companies in a marketing war might no...
Introduction to Ethnic Studies: A New Approach
Author(s): Wayne Allen, Kebba Darboe
This book gives students a brief introduction to the discipline of Ethnic Studies, its history, theories, methods and application to real world problems. It starts with a brief historical overview of this relatively new academic discipline and explores some basic definitions and concepts, along with...