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Marketing Principles for Entrepreneurs

Author(s): Lei Shi

This textbook is written to be brief and straight to the point, because it is intended for entrepreneurs to use as a manual of marketing principles for battling business competitors as if they were fighting a marketing war. Entrepreneurs running private start-up companies in a marketing war might no...

Interprofessional Approach to Assessment from a Nutritional Perspective Concise Version

Author(s): Lisa Morse

Interprofessional Approach to Assessment from a Nutritional Perspective  is a unique case study compilation of scenarios that medical professionals may encounter in both an inpatient and outpatient setting. While these case studies focus primarily on the nutritional assessment and care of the indivi...