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The Forgotten P: A Real Life Guide to Practical Marketing
Author(s): Jack Hopkins
Welcome to my book — The Forgotten P: A Real-Life Guide to Practical Marketing. The origins of the book came from a combination of over 30 years’ working as a marketing executive in a variety of industries, as well as a more recent career change to a full-time college lecturer in business programs a...
Thriving in the Age of Digital Disruption
Author(s): KAREN PATTEN
Thriving in the Age of Digital Disruption excites information technology (IT) undergraduate majors and minors about the thrills, challenges, and joy of studying IT and perhaps becoming an IT professional. It defines what the role of IT is in business, its impact on the global economy, the myriad of ...
Music Theory Fundamentals: A Workbook
Author(s): Sheila Forrester
Music Theory Fundamentals: A Workbook is a practical, comprehensive text for musicians and music lovers who wish to learn to read music and understand the basics of music theory. This is a small (8½" x 11") concise text and workbook combination. The book contains 64 lessons arranged into 16 units. E...
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Business and Entrepreneurial Research: Finding Market Data, Competitor Information and Other Tricks to Learn Your Market
Author(s): Matthew Buckley, Izabela Szymanska
Planning to launch a business? In order to put together a great business plan and get a sense of how much money there is to make (hopefully!!) you will need to do some research. Failure to plan is often planning to fail, and that is especially true for entrepreneurs. Data related questions and answ...
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Fundamentals of Supply Chain Management: A Practitioner's Perspective - High School Version
Author(s): William McLaury, Eugene Spiegle
Fundamentals of Supply Chain Management, A Practitioner’s Perspective is based on both authors many years of experience working in the field of supply chain management. It addresses the most fundamental concepts and best practices of contemporary supply chain management from the tactical and strate...
The 5 Principles of Civilization: A Student's Guide to World History, Volume 1
Author(s): Curtis Morgan
The study of mankind’s history is the most important study there is. The Five Principles of Civilization: A Student’s Guide to World History employs five major ideas to help the student sort out all the dates, places, and names they will encounter in a college-level introductory World History Course...