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Messages in Context: An Introduction to Human Communiction
Author(s): Dan Tinianow, Michael S. Fairley
Messages in Context: An Introduction to Human Communication presents a comprehensive survey of the field of communication studies, including a discussion of the basic models of communication; a thorough examination of messages and how they are processed; an introduction to the subdisciplines of comm...
Psychology 2E - FlexEd
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CH 1043
Author(s): MSU Chemistry Department
MCPHS_Chemistry_Manual_2023-24
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Legal Aspects of Engineering, Design, & Innovation
Author(s): Cynthia Gayton
This 11th Edition of Legal Aspects of Engineering, Design and Innovation incorporates new legal issues for the benefit of students, professors and those needing a broad overview of the engineering and design legal landscape. Many topics, such as environmental law, intellectual property and products ...
Principles of Finance
Author(s): Dong Joon Lee
Through this book, you will learn the fundamentals of finance. The discussion topics for the book include the financial markets, financial statement analysis, time value of money, risk and returns, cost of money and capital, capital budgeting, bonds, and stocks. Upon completion of this book, you ...
Reflections: Eight Essays on Modern Architecture
Author(s): Lance A Lavine
Finding yourself in a good work of modern architecture is akin to reading a good novel. Both need to be rich enough in content and finely enough crafted to hold your attention. A novel may be well written but if it has nothing more to say for itself than technique it is called “empty prose.” If a bu...
Consumer Behavior in a Digital World
By: Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline
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Consumer Behavior in a Digital World
Author(s): Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline
Social Media has invaded every aspect of daily life. According to the World Economic Forum, in 2022 there are more mobile subscriptions than people on the planet and almost 60% of web traffic comes from mobile devices. Because of this, marketers have had to refocus their tactics to account for the...
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Strategic Communication at Work: Contemporary Perspectives on Business and Professional Communication
Author(s): Jennifer H Waldeck, Patricia Kearney, Timothy G. Plax
Strategic Communication at Work by Jennifer Waldeck, Patricia Kearney, and Tim Plax is designed to build students' communication competence in the dynamic business world. The turn-key comprehensive instructional package fuses sixteen chapters, work-based case studies, and modules to bring academic c...