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Strategic Marketing Cases: Smallville, Midville, & Grandville
Author(s): Renee Fontenot
The case study method of instruction aims at bridging the gap between instruction and “real-world” experience. This method encourages the development of diagnostic skills and the use of analytical marketing thought in structuring solutions. Strategic Marketing Cases: Smallville, Midville, & Grand...
Music Appreciation: A Guide for the Active Listener
Author(s): David Tercero, Robin Tercero Montgomery
New Publication Now Available! Our ability to “appreciate” any subject—whether it is art, music, sports, video games, culinary arts, and so on—is directly linked to our level of understanding about that topic. Consider diehard sports fans or fantasy fiction nerds; they gleefully relish in knowing...
Introduction to Programming Languages: Programming in C, C++, Scheme, Prolog, C#, and Python
By: Yinong Chen
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Introduction to Programming Languages: Programming in C, C++, Scheme, Prolog, C#, and Python
Author(s): Yinong Chen
Introduction to Programming Languages: Programming in C, C++, Scheme, Prolog, C#, and Python takes a balanced approach to teaching programming paradigms, principles, and the language mechanisms while focusing on language constructs and programming skills. It is intended for a course where students h...
A Lifetime of Interpersonal Communication
Author(s): TRICIA S JONES, Martin Remland, ALEXANDER REMLAND
Helping students learn about interpersonal communication through the stages of their lives suggests that we need to first introduce them to basic ideas about effective interpersonal communication and then to help them understand how their stage of life influences the application of effective interpe...
Principles of News
Author(s): Cornelius F. Foote Jr.
Principles of News is a primer for any student interested in learning more about how rise of digital media over the past 25 years has drastically changed the landscape for how journalists report, write, produce and distribute news. Students will learn some of the fundamentals about how news organi...
Digital Photography
Author(s): KEVIN AMENTA