Achieving Communication Competence: Growing in Knowledge, Skill, & Confidence

Author(s): Mark Butland, Phil Backlund

Edition: 2

Copyright: 2015


Details: Electronic Delivery EBOOK | 180 days |

Achieving Communication Competence: Growing in Knowledge, Skill, & Confidence presents students with reasons and motivations for communication competency and effectiveness in various contexts and circumstances. Whether foundational communication theory, interpersonal skills, professional and group communication or making professional presentations, your students are targeted with relevant, appropriate and meaningful content, and contexts. Don’t make your students endure a text with examples from fraternity parties, school mascots, dorm room hyjinx and team athletics controversies. Instead, provide them with a text that targets the unique qualities of all students.

Achieving Communication Competence:

  • is a complete package – it includes the textbook, study guide, and activity manual.
  • highlights learning objectives and key terms at the start of each chapter.
  • features accreditation and assessment recommended activities and measures.

Part One Communication Competence Foundations
Chapter 1 Introducing Communication Competence
Chapter 2 Perceiving Self and Others
Chapter 3 Verbal Communication
Chapter 4 Nonverbal Communication
Chapter 5 Culture and Communication
Part Two Communication Competence in Context
Chapter 6 Interpersonal Relationships
Chapter 7 Managing Conflict
Chapter 8 Group Communication
Chapter 9 Managing Group Dynamics
Part Three Communication Competence in Presentations
Chapter 10 Constructing A Speech
Chapter 11 Delivering Speeches
Chapter 12 Informative and Persuasive Speaking

Mark Butland

Mark Butland is a professor, author, speaker in Austin Texas. Mark focuses on the unique needs of the community college. Mark’s textbooks reflect his drive for excellence, concern for assessment, and conviction of the centrality of communication competence in college education. 

Our community college texts must be targeted to our students, our needs, and our growing role in higher education.” - Mark Butland

Mark is senior faculty at Austin Community College where he has served for over 20 years. He is alumnus of Texas State University and The University of Texas at Austin. Mark was blessed to be mentored by Steven A. Beebe, Mark Knapp, and Diana K. Ivy.

Contact Mark directly at to talk more about how his texts may be right for your classes.

Phil Backlund

Philip M. Backlund received his undergraduate degree in business administration and a master’s degree in speech communication from Humboldt State University, and his Ph.D. in speech communication from the University of Denver. His first academic position took he and his family to the University of Alaska in Fairbanks. From there, the Backlund family moved to Denver, Colorado, where he pursed his Ph.D. in speech communication at the University of Denver and taught at Arapahoe Community College. After receiving his Ph.D., he taught at Utica College in Utica, New York. After two years there, he returned to the West to Central Washington University, where he is currently a professor of communication studies. Over the past 30 years at CWU, he has held a number of administrative positions in addition to teaching, including department chair, associate dean, Faculty Legislative Representative, and director of regional accreditation. He has over fifty publications primarily in the areas of communication education and educational assessment. He has served as the director of the NCA’s Educational Policies Board and as a member of NCA’s Executive Committee. He has also volunteered with a number of community organizations including the United Way, Mountain to Sound Greenway, Ellensburg Planning Commission, The John Clymer Museum and Gallery, and Ellensburg Morning Rotary Club. He and his wife enjoy traveling and have taught in Macau, Hong Kong, Pakistan, Tanzania, and South Sudan. He greatly enjoys being a father, grandfather, traveling with his wife, family activities, golf, snowboarding, and windsurfing.

Related ISBN's: 9781465271891, 9781465248107




ISBN 9781465271891

Details Electronic Delivery EBOOK 180 days